You can’t really label me.
Designer, founder, writer, storyteller. It depends on the day and the problem in front of me. What stays constant is the system beneath the chaos.
I have spent the last 8 years in design building that system.
Not by specializing in one thing, but by learning how different worlds connect.
I have worked across products like Mave Health, Knot Dating, Nek by Jar, Cautio, Mugafi, and Alora.
From building a neuro tech brand identity from scratch, to simplifying complex onboarding flows, to designing MVPs that helped startups scale to millions of users and revenue.
But the real work was never just the screens. It was understanding people. Why they hesitate. Why they trust. Why they stay.
That is why I don’t believe in finding a niche. I believe in building an ecosystem. Design with logic. Tech with tenderness. Structure with story.
Each one feeds the other.
When I design, I don’t chase pretty. I chase presence.
Interfaces that feel considered. Flows that reduce mental load. Copy that explains before it persuades.
Empathy is not a feature for me. It is a design behavior.
Context aware. Adaptive. Human.
I ask why before how. Always. Because design without reasoning is just decoration.
I build like a founder, iterate like a researcher, and think like a storyteller. And somehow, it all fits.
At my core, I am not multi disciplinary.
I am human centered. Designing things that feel as good as they function.
And if I seem like too many things, maybe I am just building my own operating system.